Miamisburg, OH, September 13, 2018 – ALLITE®, Inc. announces its proprietary, high-performance ALLITE® Super MAGNESIUMTM today, with the premium alloy now available to the cycling industry.
Officially launching at Interbike next week, Allite Super Magnesium is the first material to go-to-market from Allite, Inc., an Ohio-based company with cycling industry veteran Bruno Maier at the helm. Lighter and stiffer than aluminum, less expensive than carbon fiber and with the lowest carbon footprint of any structural material throughout the value chain, Allite Super Magnesium is the premier choice for industries, spanning sporting goods, aerospace, automotive and beyond.
“We are thrilled to unveil Allite Super Magnesium and all of the superior benefits that it provides to brands and products across a variety of industries,” said Bruno Maier, President of Allite, Inc. “With an exceptional strength-to-weight ratio and high-performance composition, Allite Super Magnesium is simply the best choice for any distinguished brand seeking materials to make their products lighter, faster, stronger, and more environmentally friendly.”
Weighing 33% less than aluminum, while also being stiffer and stronger, pound for pound, Allite Super Magnesium is the lightest of all structural materials. The revolutionary new alloy, which has been utilized in classified defense and aerospace applications, can also be leveraged in a variety of applications, products and components within the cycling industry and beyond. In certain applications, it is just as strong and effective as carbon fiber at a much more affordable cost.
Furthering its appeal for an increasingly environmentally aware consumer base, magnesium is considered to be the most eco-friendly and sustainable metal in the world, as it is 100% recyclable and has widespread natural occurrence with unlimited reserves.
“The superior benefits of magnesium are becoming more well-known and it is exciting to see Allite Super Magnesium delivering a material that can benefit such a vast array of industries,” said noted material science engineering expert and professor at The Ohio State University, Dr. Alan Luo. “In addition to being earth friendly, magnesium has increased solubility, and is stronger than other comparable materials, making it a wise choice for the cycling industry and beyond.”
Located at Interbike booth #3031, Allite, Inc. will be showcasing its capabilities and products including bicycle parts constructed from Allite Super Magnesium, in addition to other components that illustrate the potential for the material across industries.
More information and sales contact information can be found at www.alliteinc.com. For media preview appointments, please contact allite@mfaltd.com.
About ALLITE®, Inc.
Founded in 2018, ALLITE®, Inc. is a full-service material sciences organization that develops and manufactures high-performance metal alloys for industries around the globe. They supply proprietary material science consulting, offer raw magnesium ingot, produce semi-fabricated product, including extrusion and sheet/plate, and provide custom engineering, manufacturing, and fabrication on a global scale.
ALLITE®, Inc. created and produces ALLITE® Super MAGNESIUMTM, a premium alloy that is the lightest of all structural materials and is diversely appealing across vast industries where weight, performance and efficiency are critical. Considered to be the most eco-friendly and sustainable metal in the world, magnesium is 100% recyclable, dissolves naturally leaving no trace, and has widespread natural occurrence with unlimited reserves.